A Communication Strategy For Your Targets

Simple automated e-mailing loop: In fact, a simple automated. Loop of e-mailing can consist of a few e-mails sent to your customers or prospects. E-mails relating to news, promotion, advice, tips, etc. Track your results for key performance indicators (KPIs) such as: click-through rates, conversion rates… So you can monitor these indicators by customer.

Complex automated e-mailing loop: At the same time, this type of loop is based on the actions of your prospects. For example, you can initiate this process in order to get a sale of a product, the path of your email may vary depending on the actions performed by the targeted person. You create this modality by constituting an e-mail to respond to each detected action, for example: a new registration in the newsletter, a click to read your e-mail, download of your white paper … So unlike campaigns that you send to a list of people at a time, an automated loop is set up only once and is automatically sent to a specific person based on a certain trigger.

Then what are his thoughts

How does he perceive the advertising messages? How does he perceive your products or services? What are his recurring emotions?What are its objectives? 7. What about the motivations of the buyer persona: What are their motivations for purchasing?What are Bulgaria Mobile Phone Numbers their most important selection criteria? Who influences it in its purchasing actions? Why will he be interested in your content? 8. Then its obstacles and brakes: What are the obstacles currently blocking it?What are his fears? 9. Finally his meeting places: Where can we find him? Which social networks? Which websites? What media? Which blogs or forums? What type of conferences? What events and demonstrations?

Bulgaria Mobile Phone Numbers
Bulgaria Mobile Phone Numbers

It aims to identify qualitative characteristics in relation to its history, consumption habits and areas of interest. Depending on your sector of activity, you can define several buyers personas. Ideally 3 profiles. – The definition of buyers personas is based on your experience and that of your colleagues in direct contact with customers, create hypotheses that seem right and logical to you. – In addition to brainstorming, you can set up online surveys and send them to a few of your customers or prospects.

What are their concerns?

According to Hubspot, 97% of marketers say videos help customers understand product details. On the other hand, video content is very effective in increasing your brand’s search engine rankings , click-through rates, open rates, and conversions. Video is not only fun, it’s also one of the best ways to connect with your audience. Creative, emotionally charged video ads can go viral within hours, gaining millions of views. And that’s the whole point of video marketing: Only the creatives survive!

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