Communication in the education sector and in particular in schools, whether public or private, presents many challenges in the face of an increasingly competitive and digital market. Given the fact that digital has led to a radical change in communication strategies for your targets, it is absolutely necessary to follow this transformation in order to effectively promote your establishment. This is why digital should be at the center of a communication strategy for a school. We offer you 7 communication strategies to reach them. Many of you do not explore the local press in other regions. However, many are the students who move to other cities to join the establishment they want.
This is one of the communication strategies for your targets that must be adopted. However, do not focus only on the local press of the territory in which you are established. Use local media to reach students in other regions, even if you often have to travel to meet them. 2. Improve your visibility, a communication strategy for your targets of necessity: Communication strategy The online visibility of your school is essential, it allows you to develop your brand image and to be able to interact with the students. Moreover, for some colleges, one of the main problems is the lack of visibility. Because each school offers its own programs, specialties, prices, etc., the student has many possibilities, he has the choice between a whole list of different schools and training courses.
Bet on the local press to reach your targets
This is why your internet presence is very essential. So try to improve it while giving more visibility to your programs. Also focus on Alumni (Alumni Association), this is a strong media segment for schools. The approach is to maintain a good relationship Greece Phone Number with them. While following their news, in order to let them interact on your site and your social networks. Attract more qualified students. that also fits into a school’s communication strategy! Prospective students do a lot of information research before contacting schools that interest them. Therefore, focus on this category of students.
In addition, it is one of the communication strategies for your targets that generates word of mouth. 4. Highlight the expertise of your teachers to influence If you have recognized and qualified teachers, put them forward! So you can do this by creating a blog for your teachers, where they can express themselves and share their points of view and their work. Also, video creation can be just as effective in this case, be creative! 5. Target your social media publications, a multitude of fields to exploit Target your social networks Since your accounts on social networks will not only attract your students, you can find your future students there too, or their parents, journalists who can talk about your school, teachers … According to an analysis made by the National Polytechnic Institute of Toulouse, subscribers on their social networks are distributed as follows.
Highlight the expertise of your teachers to influence
They therefore publish messages on student life, training, competitions …On Twitter: followed by journalists, institutions and companies. They publish their academic information, the results of their research, their developments.On Instagram: followed only by students. They publish on student life, sharing photos taken by their students. What you need to do is try to accurately target your posts on your social networks in a way that attracts new students. 6. Set up an internal newsletter to bring your communication strategy to fruition for your targets, even if it seems unrelated Set up an internal newsletter You are so used to talking to the press and influencers that you forget about internal communication. However, it allows you to keep your employees informed about your work and your news. This is why the solution is to set up a regular internal newsletter which can fulfill the role of your internal communication!
The approach is to maintain a good relationship with them, while following their news, in order to let them interact on your site and your social networks. 3. Attract more qualified students: that also fits into a school’s communication strategy! Prospective students do a lot of information research before contacting schools that interest them. Therefore, focus on this category of students, and try to attract them. Know that the choice of a school is based on several factors: the notoriety, the quality of the teaching staff and of the programs, the partnerships, the Alumni network, the outlets at the exit… This is why you must attract qualified students , this will improve the notoriety and reputation of your school. In addition, it is one of the communication strategies for your targets that generates word of mouth.