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If you use adwords in combination with google analytics (ga). You have the luxury of using “auto-tagging”, where Malaysia Phone Number google automatically adds a parameter with a string to all your ad urls. This unique string is a magic index number that allows ga. And Malaysia Phone Number adwords to find dozens of details about the searcher’s click: city, browser, campaign, ad group, search term, etc. It’s literally just a simple Malaysia Phone Number checkbox that you activate (assuming you go through the multiple steps. Needed to get ga to talk to adwords as well. It’s a bit more of a challenge as you have to set a few things to each end).
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If you’re using facebook (or linkedin ads, or any display advertising platform) instead. Since they’re not google products, auto-tagging isn’t an option; instead. You must add “utm” codes Malaysia Phone Number for google analytics to interpret them, at the end of each url. It’s a bit painful but it’s crucial. If you do this, you can dice by campaign, source, and medium in google analytics. And you’ll be able to perform attribution Malaysia Phone Number analysis – deciding how much credit to give to early clicks versus later clicks. There are many things that can cause tracking. To fail and credit clicks to (undefined) in google analytics.