The secrets of Google Ads for an SME Posted on March 27, 2019by Tarik Zghinou | 1038 Viewsgoogle Ads Google Ads, previously known as Google AdWords , is a great way to reach new customers and build a web-based revenue stream for businesses of all sizes including small and medium-sized businesses. The program generates 97% of Google’s revenue . This means that thousands of businesses are already taking advantage of Google Ads and its various services. Launching an effective Google Ads campaign for a small business can be difficult. Experts say it’s important to target specific audiences, create SEO- friendly web pages and ads , and constantly adjust and analyze your campaigns using Google Ads and Analytics.
To learn more about the strategies used to develop and implement successful Google Ads advertising campaigns, we present the following 5 tips: Treat your partner like a customer Stick around Optimize your website Know when (and when not) to use ads. Treat your partner like a customer for the purpose of carrying out Google Ads advertising campaigns Choosing the right keywords is the key to the success of an advertising campaign. Start by thinking like a customer and implementing SEO strategies in your keyword research. List the search words that customers who search for your products or services can type in Google.
Optimize your website
Start with something general, then go specific to reach the right audience. Visit Google Keyword Planner to find new keywords that apply to your business. This tool will also show you how many times people search for these terms and how many Nepal Phone Number keywords traffic may be able to lead to your website. Keyword Planner also allows you to add negative keywords, which prevents irrelevant keywords from being associated with your ad. Find keyword ideas with Google Ads Keyword Planner 2. Stick around If you own a business with a physical location or provide a service, one of the most effective advertising strategies is to keep your keywords local.
This has the advantage of being specific to your region, which allows you to reach a very targeted clientele. It can also save you money by preventing your ad from appearing when the searches are too general, such as when you are too far away for the customer to even visit you. Define your ads to target specific geographic locations. Ads offers several tools that make this possible, such as radius targeting, place of interest targeting, and bulk location targeting. Radius targeting makes your ad visible to those in a specific geographic area, such as 30km around your business. You can also target places of interest, such as airports, universities, and specific shopping areas.
Think about the competition
To target multiple geographies, the mass targeting tool allows you to configure up to 1000 locations at a time. All of these tools are available in the Campaign tab of your Ads account, under the Settings menu. Target specific geographic locations 3. Just like choosing the right keywords, optimizing your website for ads can improve your ROI on ads. An effective way to is to make sure you have a landing page that matches your ad. For example, if you’re announcing a new product, make sure that customers. Who click on the ad go directly to the product page. If they’re directed to your home page or some other part of your website, it takes an extra step for customers to find that specific product. In such a case, you have paid for the ad click which may not convert.
Another way to is to make it easy to navigate. Customers clicked on your ad because they’re already looking. For something you have to offer – make it easy for them to find it. Deliver a better customer experience by thinking. Like a customer and organizing your website content intuitively, such as by keywords or product category. for a better customer experience 4. Know when (and when not) to use ads in google Ads Marketing your business online shouldn’t be a full-time job. Small business owners often wear multiple hats, and Google Ads offers several tools and options that give small business owners the flexibility to run campaigns on their own schedule. Ads don’t require long-term commitment, so you can run ads as needed, such as when business is bad or when you’re hosting a special event or promotion.