Twitter Analytics 11 Metrics to Mexico Phone Number Track for Ultimate Boost in Social Media Growth

With any form of marketing, being able to measure the effectiveness and overall performance can help brands improve existing marketing strategies.

If you are using Twitter as one of your marketing platforms, the best way to track and monitor your performance is by using Twitter Analytics.

Twitter Analytics provides marketers and brands with insightful user data.

This can include the number of followers gained or lost, impressions and engagement as well as other forms of online activity related to the account and tweets.

While it is predominantly used on business Mexico Phone Number accounts, the tool is available to personal Twitter accounts as well. This is a useful tool that should be on your social media tools list.

The Benefits of Tracking Twitter Analytics

As mentioned above, analytics are used to provide meaningful insight into your Twitter account’s online activity.

This gives you the ability to make decisions based on data and factual information. The data at your disposal can be used to optimize your strategy and achieve better, more fruitful results.

For example, you can see what your audience wants and what they respond to, as well as what they do not like and what should be avoided. You can also track your account’s growth and performance and identify trends.

One of these trends can be the best time of day to post and at what frequency. Spoiler alert, the best time to post on Twitter is 8 am on Mondays and Thursdays. This can of course change based on your audience and their preferences.

Ways To Monitor Your Twitter Analytics

1. Twitter Analytics

This page will give you a quick overview of what has been happening on your account. It can show you your top tweet, top mention, top follower, and even top media-related posts.

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In addition to this, it will provide a quick recap of everything that happened that month.

2. Tweets

This page will show you everything you need to know about your tweets. For example, which tweet had the highest impressions, what your engagement rate is, and view the performance of your promoted tweets.

3. Video

If you have posted video content, you will be able to use the video page to see how many people viewed it, how many people watched the full video, and how long people watched before moving on. This will help you determine if videos are worth your while or not.

4. Conversion tracking

If you have set up Twitter conversion tracking on your site, you will be able to view the conversion data from ongoing Twitter Ads. You can even export this data as a CSV file to include in your monthly reports.

All of these tools can be found on your profile page or by clicking on the “more” button, followed by the option that you are choosing to view.

11 Metrics You Should Be Tracking on Twitter

1. Impressions

This is how many people saw your tweet and indicate if people find your content appealing or not. Factors such as time of day and hashtag usage will impact the number of impressions.

2. Engagement

This is the number of people that have interacted with your tweet. This includes likes, retweets, link clicks, hashtag clicks, clicking to view the full tweet, replies, and follows.

Essentially anything that can happen on Twitter would fall under this category.

3. Engagement rate

This is the combination of your engagement and impressions and gives you a better idea of the overall performance of the content.

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