Video To Boost Your Digital Marketing

We will start this article with a relevant question. What type of content is the most viewed and which attracts the most Internet users on social networks? You probably guessed it, “ Internet users’ favorite treat is video. Whatever your goal, entertainment, brand awareness, promotion or information sharing, video is now the most viewed and appreciated content on the web. ” The video is essential in digital marketing. Video is powerful and compelling content. Thanks to sound, colors and movements, you will be able to make your messages memorable. First of all, according to Google, video is considered qualitative content. This will therefore help you optimize your position in the search engine.

In conclusion, Internet users will spend more time on your site or your Facebook page when they find a video that interests them. Video is everywhere Nowadays, video is ubiquitous on the web, Internet users watch videos for entertainment, to learn or simply to learn about a product or service before making the decision to purchase. According to the same source, 50% of videos seen on YouTube are related to a product or service. Then, on the buyer side, 92% say they were influenced by a video or visual before taking action to buy. Video is the featured content for B to C (B2B), B to B (B2C) communication and the media.

Why video in digital marketing?

Video is a powerful and accessible communication tool due to the growth of mobile and social networks. To ensure a strong presence on the web as a brand, communicating in video in a professional manner has become essential. Of course, video can increase El Salvador Phone Number your visibility and the engagement of your audience on different platforms, but these platforms are constantly changing algorithms. These changes are aimed at making money from sponsored advertising and improving the user experience. This automatically means the loss of a large part of your organic traffic. As a consequence, always take care to multiply the distribution channels of your content and never build your entire acquisition strategy (organic or advertising traf fi c) on a single platform.

El Salvador Phone Number
El Salvador Phone Number

To properly integrate video into digital marketing, we will give you some tips: Tell the story of your brand, avoid the classic promotion of your products and services, go to storytelling . Use simple and modern graphics Calibrate during assembly Use animations Use nice music for the background Use messages that appeal to your customers, it develops their engagement. To learn more about the impact of video on engagement, you can read this article: Videos: Tool # 01 for guaranteed engagement Call on Tek Inside Finally, by adopting video communication to present your product, your services, or your brand, you will be able to bring out in the eyes of all your intrinsic qualities. You will also be able to show that your organization is close to the concerns of its customers, by adopting a more humanized communication.

Don’t rely on just one video platform

Make your phone number clickable When someone picks up their cell phone, they will take action. Whether it’s opening an app, finding a business, or just texting a friend. They’re much more action-oriented when they’re. Their phone than they’re on a tablet or computer. office where they can browse by chance. Knowing this, consider in your mobile marketing strategy. How you can get your potential visitors to the point of conversion faster and easier.

One technique is to make sure your phone number is clickable on your website. By doing this, your customers don’t have to copy and paste or memorize. Your phone number – they just click on it and they instantly dial the number. Remember, the fewer clicks you need to complete an action, the more likely. You are for someone to take an action rather than bouncing off your site. If you’re in a warm place, focus on outdoor activities like studying and having a picnic outside. Or, if you’re in a cold place, show off how bustling (and beautiful) your campus is when students frolic in the snow.

Leave a comment

Your email address will not be published.