We Have Read Seen About You? From Pre-launch to Launch

About You is a German e-boutique based in 2014 and found in 24 nations, including – from September 2021 – additionally in Italy. It sells over greater than 400,000 gadgets of clothing and add-ons for women, guys and kids between the a while of 18 and forty five. The brand’s philosophy could be very just like Asos , Zalando and Yoox . In all 4 e-trade, in fact, extraordinary brands are to be had and there are products with extraordinary budgets. At the equal time, they have developed their very own personal label to build consumer loyalty to their emblem. Zalando and About You, being each German e-trade, may be taken into consideration direct competition.


This Is Why the About You Pre-release Campaign Changed Into

Installation and dependent on the Colombia Phone Number List various media structures to create as a great deal buzz around this emblem as viable. In fact, for days the social networks were clogged with posts containing the phrase “Who the f ** okay is About You? “, Generating an aura of curiosity and mystery. Over 300 influencers, tiktokers and Youtubers have been concerned . From the Colombia Phone Number List most well-known like Chiara.


Two Days Before the Event These Influencers Shared Pics and Content

Colombia Phone Number List

On social platforms with the phrases “Who the f ** k is About You?”. The advertising campaign also went on-air on tv and radio, bringing every person to speak approximately this new truth. The omnical approach of About You In recent years there has not been. This Colombia Phone Number List sort of huge and defined marketing campaign throughout a couple of media channels. If we do not forget the main goal of the emblem – specifically Generation Z and Alpha. The location on the maximum famous social networks of the Colombia Phone Number List moment. A prerequisite for achieving their perfect patron. Furthermore, each content referred to a landing page with countdown to 14 September. The day on which the event changed into held and the website have become available.

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