We’ve all heard that content is king and you need to write high-quality content, or now “10x content” as rand fishkin coined it. Ask seos what “quality content” is, and you’ll get plenty UAE Mobile Number of varied and knowledgeable answers. Quality is subjective and each person perceives it differently. Ask seos what google considers quality content, and you’ll get a lot of blank stares. I know this because i really like asking this. The number UAE Mobile Number one answer i get, unfortunately, is that the content should be x number of words, where x is usually 200, 300, 500, 700, 1000, 1500 or 2000. More content does not mean one better content. A simple question about an actor’s age can be fully answered. In one sentence and doesn’t require his life story or filmography.
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Another answer i get is that the content should be “relevant”. The problem with this is that low quality pages can also be relevant. Other seos i interviewed gave incredibly detailed UAE Mobile Number answers from patents or machine learning ideas on word2vec, rankbrain, deep learning, count-based methods, and predictive methods. Is there a correct answer? Google quality guidelines for webmasters google has quality guidelines here. However, you may notice that there are many guidelines for negative UAE Mobile Number signals, but few positive signals. As you read these, think for a minute about what happens when two, ten, or a hundred websites do nothing wrong. How do you determine the difference in quality if no one is doing anything wrong? Basic principles build pages.
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Primarily for users, not search engines. Don’t mislead your users. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you will feel UAE Mobile Number comfortable explaining what you did to a website that is competing with you or to a google employee. Another useful test is to ask, “does this help my users? Would i be doing this if search engines didn’t exist. Think about what makes your UAE Mobile Number website unique, valuable or attractive. Make your website stand out from others in your field. I found the big picture part fun. I’m only a fan of hero images if they’re exceptional. Unfortunately, most end up being generic. Some posts make it worse and use generic hero sliders.